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Yachting : Heesen appoints a new Marketing Director: Mark van Heffen joins the team

Heesen is delighted to announce the appointment of Mark van Heffen as its Marketing Director, effective from 1 September. Leveraging his expertise in strategic management consultancy and international marketing communications, Mark will oversee the global marketing strategy and operations for the Dutch shipyard.
A skilled marketing professional with over 15 years of experience in global marketing management, Mark brings a wealth of knowledge to the role. He has won multiple international marketing accolades throughout the duration of his career and has held senior roles in lifestyle products and automotive industries, including AkzoNobel, PON, and Volkswagen A.G.

Mark van Heffen

Mark has carried out significant consultancy projects for Heesen prior to his appointment and is well-placed to support Heesen’s growth. In his Marketing Director ad interim capacity, Mark has already initiated several successful projects. Amongst them, the world’s first-ever yachting chat show – YachtTalk by Heesen – and the all-new brand movie recently launched on Heesen’s TV platform and social media channels.

“We are excited to have someone of Mark’s caliber join our team,” said Friso Visser, Heesen CCO. “His in-depth marketing knowledge and unconventional approach coupled with excellent team management skills will help to accelerate our plans for a robust and successful future.”
On another side, Heesen Yachts was pleased to announce the appointment of a new Chief Commercial Officer, Friso Visser, who has a wide-ranging knowledge of the international shipbuilding industry on Last February
Friso leads the sales and marketing team and takes responsibility for maintaining the company’s global position as a leading Dutch yacht builder. He spent 18 years as International Sales Director at Damen Shipyards Group and brings a wealth of experience in the international maritime industry. He will be supported at Heesen by Robert Drontmann.

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