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Maersk : Keeping shelves stocked in trying times

The past 24 months of the pandemic have cemented how important it is to have solutions to supply chain issues, so companies can continue working with flexibility and agility in the face of challenges. Congestion, port closures, and disruption have caused delays and bottlenecking that has been felt through every link of the supply chain, from producer to supplier to consumer, with shelves physically and proverbially empty at times.

Keeping shelves stocked in trying times

At Maersk’s 2022 Supply Chain Management Forum (the first of its kind in two years) that was the main topic: how can we keep shelves stocked during trying times.

A subject that had affected everyone throughout the pandemic, be it on a smaller or larger scale, the forum had the pleasure of hearing from Maersk experts, Vincent Clerc, CEO of Ocean and Logistics; Karsten Kildahl, regional managing director of Europe; Birna Ödefors, managing director of Scandinavia; Jacob Sterling, Head of Decarbonisation – Innovation & Business Development and Julia Heil, Head of Logistics and Services Decarbonisation.

Additionally, the forum also had the pleasure of welcoming industry experts, Dr. Thomas Liske, Global Logistics Director at PUMA, and Jesper Rangvid, Professor of Finance at Copenhagen Business School, guest speakers that gave insights into real-world examples and experiences.

The forum highlighted how supply chains can be strengthened by diving into the untapped potential of integrated logistics, shoring them up when faced with short- and longer-term disruptions. Throughout the day, multiple angles and areas were focused on, with three key take-aways standing at the forefront of the forum.

Supply chains are living ecosystems

One of the key insights gathered during the last 24+ months is that companies have shifted their focus from being solely interested in cost-saving expenditures to being more focused on infusing agility and flexibility into each link.

The direct and indirect effects of past events during the last two years have stressed supply chains, revealing that earlier choice to optimize supply chains for cost only, leave room for vulnerability.

Supply chains are living ecosystems

The old paradigm of focusing on just-in-time, accurate forecasting, and optimizing cost is outdated, and handle shocks like disruptions, delays, and bottlenecking badly. The successful supply chain of today integrates agility, resilience, flexibility, and integration into each link, ensuring that business outcomes are fruitful.

Whilst it is impossible to ascertain what the future holds, we can help future-proof supply chains. Supply chains have earlier been a chain of separate entities, resulting in a transactional and at times, fragile chain. This has made it difficult for companies to remain agile and challenge-ready, as companies have purchased different aspects of their supply chains in silos, making it difficult for companies to maintain a clear overview of situations and developments.

Partnership is key

By partnering with an integrated logistics partner, where all your logistics needs are met by one partner, flexibility, agility, and reliability are easier to ensure in your supply chain, as solutions to disruptive challenges are already in place.

The future is greener

The future is greener

Another key takeaway is the importance of investing and developing sustainable solutions. Whilst shipping is the most energy-efficient way to move goods, shipping is also responsible for 3% of global CO2 emissions. This is problematic, and something Maersk takes seriously, not just for itself, but also for our customers.

To this, Maersk pledges to, by 2030, reduce 50% of carbon intensity on ocean products, with 25 % of all cargo transported on green fuel.

Terminals are expected to have a 70% reduction in greenhouse gas emissions, and a minimum of 30% of cargo transported by air will use sustainable aviation fuel. Warehouses and depots will be minimum of 90% green operations and inland transport will follow industry-leading green offerings.

Maersk’s pledge to reach Zero CO2 Emissions by 2050, is well underway, with the first pilot-scale carbon-neutral feeder vessel to be launched in 2023, and 12 large carbon-neutral container ships to be launched in 2024.

Continued development in this field means our customers will continue to be able to ensure that they are taking the necessary steps to work with a sustainable partner and offer their customers and consumers greener options.

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