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Maersk and SEED Ventures collaborate to improve agricultural exports from Pakistan

Karachi: Maersk Pakistan Private Limited (Maersk) and SEED Ventures have joined hands by signing a Memorandum of Understanding (MoU), to launch Pakistan Agripreneurship Challenge (PAC).

PAC is an Agri-value chain intervention challenge that aims to improve the quality of Pakistan’s agricultural produce and explore new global markets for Pakistan’s agriculture exporters.

In 2020, Pakistan produced 5.6 million metric tons of vegetables, of which the resulting export produce amounted to $4.92 million*. In contrast, the Netherlands producing 5.3 million metric tons of vegetables, could export $31 billion worth of produce**.

Pakistan export vegetables

This comparison showcases Pakistan not meetings its export potential for vegetables. Issues pertaining to storage, transport & distribution are significant roadblocks for the Agri sector, and it is evident that a holistic value chain intervention is required for the post-harvest category.

According to a paper released by Asian Development Bank in 2019, Pakistan could save about $1.13 billion annually by reducing up to 75% post-harvest losses. The collaboration between SEED Ventures and Maersk aims to identify potential solutions to support Pakistan in meeting its export potential.

Profile photo of Hasan Faraz

At Maersk, our purpose is to improve life for all by integrating the world. We are delighted to partner with SEED Ventures and contribute to improving Pakistan’s agricultural sector.

With our intel and understanding of the global market, the demand, and supply, consumer behaviour, etc., we bring a lot of data to the table that can help the agricultural producers in curbing their losses through proper inventory management, using the right logistics solutions and implementing resilient operations that answer the call of the market.

Hasan Faraz
Managing Director, Maersk Pakistan
PAC is an agripreneurship challenge that calls upon Agri ventures, innovators, farmers, and agriculture students to participate and develop innovative solutions to solve the post-harvest challenges in Pakistan for vegetable production.
The shortlisted finalists from the challenge will be given the opportunity to realize their innovative agripreneurship solutions by Maersk and SEED.
Profile photo of Shaista Ayesha

Pakistan is an agricultural economy, and keeping in mind the challenges that the country is facing, concentrating on basic economics and contributing to the development of this very critical sector is imperative.

We are excited to be partnering with Maersk Pakistan for this initiative, their approach has been most forthcoming, and it is great to see an organization leading in the supply chain sector thinking not just about their industry but the entire value chain.

Shaista Ayesha
CEO SEED Ventures
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About A.P. Moller – Maersk

A.P. Moller – Maersk is an integrated container logistics company working to connect and simplify its customers’ supply chains. As the global leader in shipping services, the company operates in 130 countries and employs roughly 95,000 people.

Social, Entrepreneurship, and Equity Development – SEED, a leading impact investor and ecosystem development organization, is committed to enhancing the impact and entrepreneurial landscape of developing economies.

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