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JetBlue adding cruise vacations to its travel products offerings

The New York City-based carrier (Nasdaq: JBLU) said it’s now offering JetBlue Vacations’ Flight + Cruise packages and said it’s the “first domestic U.S. airline to offer customers the ability to book their flight, cruise, and hotel all in one place.”

The packages include cruises from Royal Caribbean International, Celebrity Cruises, and Carnival Cruise Line. JetBlue Travel Products said it has partnered with travel technology company Traveltek to allow customers to search and book cruise packages.

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“With cruise lines increasingly beginning to sail again, we’re excited to refresh our package offerings, as we continue to drive ancillaries and build our non-ticket revenue base,” said Andres Barry, president, JetBlue Travel Products, in a statement.

JetBlue said if one of its flights is delayed or canceled, the airline will fly-cruise passengers to their next port, or the customer can re-book the cruise vacation for another time.

JetBlue Travel Products is the company’s travel subsidiary based in Fort Lauderdale, Florida. In 2019, the company, which is led by a separate executive team, opened its new headquarters.

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The Orlando Business Journal, a sister publication, reported JetBlue Travel Products opened its 22,000-square-foot headquarters at the Design Center of America’s complex in Dania Beach, with 70 employees initially working there.

JetBlue Travel Products consists of the JetBlue Vacations brand and other non-air travel products including travel insurance, vacation rentals, car rentals, cruises, and hotels.

Earlier this year, JetBlue Travel Products entered the competitive travel website fray by opening its own travel website called Paisley, which is open to travelers on JetBlue, who can book hotels, car rentals, and activities such as theme park offers. In the future, the company said it will add additional hotels, vacation rentals, activities, and retail products to the site.

About JetBlue

JetBlue is New York’s Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 38 million customers a year to 101 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights. For more information, please visit www.jetblue.com.

 Source : New York Business

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